Emily Oster

8 min Read Emily Oster

Emily Oster

One Thing: A Family Firm Series

Parenting with The Family Firm

Emily Oster

8 min Read

Last August, The Family Firm was published. There is nothing quite like finally releasing a book into the world, and I was so grateful for the reception it received. I will say, though, it was a weird time to put out a book. The world was just sort of reopening — I recorded in person with Good Morning America, and it was the first time the interviewer had been back in the studio since March 2020. Big in-person book events were still mostly out of the question.

Part of what I love about writing books is getting to speak with people about them — to hear their follow-up questions and to talk about why I wrote the book and what I hope they’ll get out of it. I missed that.

So I’m excited that the paperback of The Family Firm is out tomorrow, and it’s an opportunity to do some of these things again. I did an actual in-person book event a couple of weeks ago, and I hope I can do more as the fall continues.

I’m also planning to engage with the ideas from the book here, in the newsletter, beginning today.

First: for those of you who are new here, let me give a little book overview.

An image of "The Family Firm" on a yellow background.

Overview: The Family Firm

The Family Firm has two distinct parts. Much of the book is focused on discussing the data behind many older-kid questions. What do we know about kindergarten entry age? What makes a good school? Is homework important? What about extracurriculars and summer camp? I talk through data on sleep and nutrition, on family meals, on TV time, and even a bit on the question of when to get a phone. There’s a lot in here that I found simply fascinating to research — probably the information on how kids learn to read was my favorite, although the importance of sleep is more actionable.

This part of the book is the most like Expecting Better and Cribsheet. These chapters are a true follow-up. If your kids are aging into elementary school and you want some data-based guidance on the choices you face, this part is for you.

The second part of The Family Firm is focused on taking a deliberate approach to family decision-making and the structure of your family life. The title of the book comes from the idea that some of this deliberate decision-making can be informed by what corporate firms do. This ranges from the very explicit (e.g. use Google Docs, agendas, calendars) to the more abstract (use a structured, four-step decision approach to significant family choices).

In the book, I go all in on this approach. I encourage people to think about the big picture of their family life: What do you want your days to look like? What are your top family priorities? I have worksheets (which you can also access here). The goal is to use these tools to shape the day-to-day of your family life into one you love and, in the longer run, to make future decision-making smoother by aligning priorities.

When the book came out, I heard from people who found these tools helpful. They very nicely sent me photos of themselves filling out worksheets, and shared their family mission statements. This was amazing! But I also heard from people who told me some version of I’m already in the weeds. I do not have time for a spreadsheet — love the data, but this part of the book is just too daunting.

Let’s face it: we’re still dealing with COVID, child care quarantines are still happening, we’re trying to work and parent and all the rest of it, and, frankly, there is burnout. Even if you might see that more deliberate parenting could help, the idea of getting to the other side of this approach seems impossible.

I hear this, and I now understand that not everyone likes worksheets as much as I do. At the same time, I firmly believe that being more deliberate about our choices can — even in the short run, even quickly — improve how our households function. And while looking at everything all at once has a certain appeal, we can take these changes one step at a time.

“One Thing”: A Family Firm miniseries

In line with the paperback publication of The Family Firm, this is the start of an occasional series in which I (along with your help!) think about the way we can identify individual family roadblocks, one at a time, and try to use more deliberate processes to fix them. I’m calling this “One Thing,” because the idea is to identify one roadblock, one logistical issue, one source of conflict.

Here’s where you come in. Thinking back over the past week or month: What was the biggest source of stress/conflict/difficulty in the day-to-day? What’s one thing you wish you could wave a magic wand and change? It could be a big thing — uncertainty about whether a stay-at-home parent should return to work, for example. It could be a little thing, like a constant fight about what’s for breakfast for your 5-year-old. Or maybe it’s logistical: we argue every day about pickup, or drop-off. It might be about time — I am dying to get back to exercise but cannot figure out how to fit it in — or about money.

Share your one thing here. I want to hear from people at any stage of pregnancy or parenting, from non-parents, from single people. You don’t need a multi-person household to have a one thing. I will talk through some of these (anonymously) in later posts. And I may even be in touch, if you’re open to it, to try to talk through and try out some solutions. Like much of the rest of ParentData, this is a bit of an experiment.

To get your juices flowing on your one thing, here are a couple of examples from my own household where we try (“try” being the operative word) to directly address our One Things as they arise.

Sometimes the one thing is small and, frankly, kind of stupid. We have an outdoor eating space in the backyard. I do not like to eat outside because I don’t love bugs and I also find it kind of annoying to bring all the food out. My spouse loves to eat outside because all the food that the children spill is magically cleaned up by some combination of bunnies, squirrels, and skunks. This meant that we were regularly disagreeing, if not exactly arguing, about outdoor eating. So we discussed and developed the policy below. It’s written in the family meal policy document. (No, I’m not making this up.)

Dad can initiate Lunch/Dinner in backyard on Fridays, Saturdays, Sundays, holidays, or holiday-adjacent days, when the temperature is at least 70 Fahrenheit and there is no precipitation.  Mom can veto if the meal is soup. 

Yes, this is extremely minor and, yes, my family is a little unusual. And yet it’s one less little conflict.

Sometimes the one thing is slightly bigger. Until recently, my younger child played the violin. He did not enjoy it, which meant that forcing him to practice every day was a huge struggle. It was a small number of minutes of the day (a very small number), but they were incredibly unpleasant. My intense desire to let him quit so I did not have to deal with this was up against a strong ethos of finishing what we started, of following through on commitments. This one took more discussion and thought (including with his teacher), but ultimately we compromised by finishing out the year, doing a recital, and then taking a break.

Even when it’s slightly bigger, our one thing is never huge and abstract. It’s concrete and possibly actionable (even if not immediately). So there’s your challenge. What’s your one thing? Share it, and maybe we can fix it. And once we do, we can fix the next one, and the next. Pretty soon, your spreadsheets will write themselves.

Before we go: today I’m giving away signed copies of the book on Instagram, so head over there for the chance to win. Or you can preorder a copy of The Family Firm in paperback here. Thanks for reading and, above all, thanks for the support — of The Family Firm and of all the rest.

A child with their head resting on their arms makes a face at a bowl of broccoli and cauliflower.

Dec 12 2022

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One Thing: Getting Kids to Eat

Did the "Four Fs" save dinner?

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Two children wok on homework while their parents try to cook dinner.

Nov 07 2022

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One Thing: Homework and Dinner

Did the "Four Fs" work?

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A parent sleeps in a toddler bed while the toddler stands over the parent holding a book.

Aug 18 2022

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One Thing: Sleep

Four steps to a better toddler bedtime routine

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Two children wearing tap shoes are seen from the knees down.

Oct 25 2021

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One Thing: Follow-up

Parenting with The Family Firm

Emily Oster

Instagram

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I hear from many of you that the information on ParentData makes you feel seen. Wherever you are on your journey, it’s always helpful to know you’re not alone. 

Drop an emoji in the comments that best describes your pregnancy or parenting searches lately… 💤🚽🍻🎒💩

I hear from many of you that the information on ParentData makes you feel seen. Wherever you are on your journey, it’s always helpful to know you’re not alone.

Drop an emoji in the comments that best describes your pregnancy or parenting searches lately… 💤🚽🍻🎒💩
...

Milestones. We celebrate them in pregnancy, in parenting, and they’re a fun thing to celebrate at work too. Just a couple years ago I couldn’t have foreseen what this community would grow into. Today, there are over 400,000 of you here—asking questions, making others feel seen wherever they may be in their journey, and sharing information that supports data > panic. 

It has been a busy summer for the team at ParentData. I’d love to take a moment here to celebrate the 400k milestone. As I’ve said before, it’s more important than ever to put good data in the hands of parents. 

Share this post with a friend who could use a little more data, and a little less parenting overwhelm. 

📷 Me and my oldest, collaborating on “Expecting Better”

Milestones. We celebrate them in pregnancy, in parenting, and they’re a fun thing to celebrate at work too. Just a couple years ago I couldn’t have foreseen what this community would grow into. Today, there are over 400,000 of you here—asking questions, making others feel seen wherever they may be in their journey, and sharing information that supports data > panic.

It has been a busy summer for the team at ParentData. I’d love to take a moment here to celebrate the 400k milestone. As I’ve said before, it’s more important than ever to put good data in the hands of parents.

Share this post with a friend who could use a little more data, and a little less parenting overwhelm.

📷 Me and my oldest, collaborating on “Expecting Better”
...

I spend a lot of time talking people down after they read the latest panic headline. In most cases, these articles create an unnecessary amount of stress around pregnancy and parenting. This is my pro tip for understanding whether the risk presented is something you should really be worrying about.

Comment “link” for an article with other tools to help you navigate risk and uncertainty.

#emilyoster #parentdata #riskmanagement #parentstruggles #parentingstruggles

I spend a lot of time talking people down after they read the latest panic headline. In most cases, these articles create an unnecessary amount of stress around pregnancy and parenting. This is my pro tip for understanding whether the risk presented is something you should really be worrying about.

Comment “link” for an article with other tools to help you navigate risk and uncertainty.

#emilyoster #parentdata #riskmanagement #parentstruggles #parentingstruggles
...

Here’s why I think you don’t have to throw away your baby bottles.

Here’s why I think you don’t have to throw away your baby bottles. ...

Drop your toddlers favorite thing right now in the comments—then grab some popcorn.

Original thread source: Reddit @croc_docs

Drop your toddlers favorite thing right now in the comments—then grab some popcorn.

Original thread source: Reddit @croc_docs
...

Just keep wiping.

Just keep wiping. ...

Dr. Gillian Goddard sums up what she learned from the Hot Flash  S e x  Survey! Here are some key data takeaways:

🌶️ Among respondents, the most common s e x u a l frequency was 1 to 2 times per month, followed closely by 1 to 2 times per week
🌶️ 37% have found their sweet spot and are happy with the frequency of s e x they are having
🌶️ About 64% of respondents were very or somewhat satisfied with the quality of the s e x they are having

Do any of these findings surprise you? Let us know in the comments!

#hotflash #intimacy #midlifepleasure #parentdata #relationships

Dr. Gillian Goddard sums up what she learned from the Hot Flash S e x Survey! Here are some key data takeaways:

🌶️ Among respondents, the most common s e x u a l frequency was 1 to 2 times per month, followed closely by 1 to 2 times per week
🌶️ 37% have found their sweet spot and are happy with the frequency of s e x they are having
🌶️ About 64% of respondents were very or somewhat satisfied with the quality of the s e x they are having

Do any of these findings surprise you? Let us know in the comments!

#hotflash #intimacy #midlifepleasure #parentdata #relationships
...

Should your kid be in a car seat on the plane? The AAP recommends that you put kids under 40 pounds into a car seat on airplanes. However, airlines don’t require car seats.

Here’s what we know from a data standpoint:
✈️ The risk of injury to a child on a plane without a carseat is very small (about 1 in 250,000)
✈️ A JAMA Pediatrics paper estimates about 0.4 child air crash deaths per year might be prevented in the U.S. with car seats 
✈️ Cars are far more dangerous than airplanes! The same JAMA paper suggests that if 5% to 10% of families switched to driving, then we would expect more total deaths as a result of this policy. 

If you want to buy a seat for your lap infant, or bring a car seat for an older child, by all means do so! But the additional protection based on the numbers is extremely small.

#parentdata #emilyoster #flyingwithkids #flyingwithbaby #carseats #carseatsafety

Should your kid be in a car seat on the plane? The AAP recommends that you put kids under 40 pounds into a car seat on airplanes. However, airlines don’t require car seats.

Here’s what we know from a data standpoint:
✈️ The risk of injury to a child on a plane without a carseat is very small (about 1 in 250,000)
✈️ A JAMA Pediatrics paper estimates about 0.4 child air crash deaths per year might be prevented in the U.S. with car seats
✈️ Cars are far more dangerous than airplanes! The same JAMA paper suggests that if 5% to 10% of families switched to driving, then we would expect more total deaths as a result of this policy.

If you want to buy a seat for your lap infant, or bring a car seat for an older child, by all means do so! But the additional protection based on the numbers is extremely small.

#parentdata #emilyoster #flyingwithkids #flyingwithbaby #carseats #carseatsafety
...

SLEEP DATA 💤 PART 2: Let’s talk about naps. Comment “Link” for an article on what we learned about daytime sleep!

The first three months of life are a chaotic combination of irregular napping, many naps, and a few brave or lucky souls who appear to have already arrived at a two-to-three nap schedule. Over the next few months, the naps consolidate to three and then to two. By the 10-to-12-month period, a very large share of kids are napping a consistent two naps per day. Over the period between 12 and 18 months, this shifts toward one nap. And then sometime in the range of 3 to 5 years, naps are dropped. What I think is perhaps most useful about this graph is it gives a lot of color to the average napping ages that we often hear. 

Note: Survey data came from the ParentData audience and users of the Nanit sleep monitor system. Both audiences skew higher-education and higher-income than the average, and mostly have younger children. The final sample is 14,919 children. For more insights on our respondents, read the full article.

SLEEP DATA 💤 PART 2: Let’s talk about naps. Comment “Link” for an article on what we learned about daytime sleep!

The first three months of life are a chaotic combination of irregular napping, many naps, and a few brave or lucky souls who appear to have already arrived at a two-to-three nap schedule. Over the next few months, the naps consolidate to three and then to two. By the 10-to-12-month period, a very large share of kids are napping a consistent two naps per day. Over the period between 12 and 18 months, this shifts toward one nap. And then sometime in the range of 3 to 5 years, naps are dropped. What I think is perhaps most useful about this graph is it gives a lot of color to the average napping ages that we often hear.

Note: Survey data came from the ParentData audience and users of the Nanit sleep monitor system. Both audiences skew higher-education and higher-income than the average, and mostly have younger children. The final sample is 14,919 children. For more insights on our respondents, read the full article.
...

Happy Father’s Day to the Fathers and Father figures in our ParentData community! 

Tag a Dad who this holiday may be tricky for. We’re sending you love. 💛

Happy Father’s Day to the Fathers and Father figures in our ParentData community!

Tag a Dad who this holiday may be tricky for. We’re sending you love. 💛
...

“Whilst googling things like ‘new dad sad’ and ‘why am I crying new dad,’ I came across an article written by a doctor who had trouble connecting with his second child. I read the symptoms and felt an odd sense of relief.” Today we’re bringing back an essay by Kevin Maguire of @newfatherhood about his experience with paternal postpartum depression. We need to demystify these issues in order to change things for the better. Comment “Link” for a DM to read his full essay.

#parentdata #postpartum #postpartumdepression #paternalmentalhealth #newparents #emilyoster

“Whilst googling things like ‘new dad sad’ and ‘why am I crying new dad,’ I came across an article written by a doctor who had trouble connecting with his second child. I read the symptoms and felt an odd sense of relief.” Today we’re bringing back an essay by Kevin Maguire of @newfatherhood about his experience with paternal postpartum depression. We need to demystify these issues in order to change things for the better. Comment “Link” for a DM to read his full essay.

#parentdata #postpartum #postpartumdepression #paternalmentalhealth #newparents #emilyoster
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What does the data say about children who look more like one parent? Do they also inherit more character traits and mannerisms from that parent? Let’s talk about it 🔎

#emilyoster #parentdata #parentingcommunity #lookslikedaddy #lookslikemommy

What does the data say about children who look more like one parent? Do they also inherit more character traits and mannerisms from that parent? Let’s talk about it 🔎

#emilyoster #parentdata #parentingcommunity #lookslikedaddy #lookslikemommy
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SLEEP DATA 💤 We asked you all about your kids’ sleep—and got nearly 15,000 survey responses to better understand kids’ sleep patterns. Comment “Link” for an article that breaks down our findings!

This graph shows sleeping location by age. You’ll notice that for the first three months, most kids are in their own sleeping location in a parent’s room. Then, over the first year, this switches toward their own room. As kids age, sharing a room with a sibling becomes more common. 

Head to the newsletter for more and stay tuned for part two next week on naps! 🌙

#parentdata #emilyoster #childsleep #babysleep #parentingcommunity

SLEEP DATA 💤 We asked you all about your kids’ sleep—and got nearly 15,000 survey responses to better understand kids’ sleep patterns. Comment “Link” for an article that breaks down our findings!

This graph shows sleeping location by age. You’ll notice that for the first three months, most kids are in their own sleeping location in a parent’s room. Then, over the first year, this switches toward their own room. As kids age, sharing a room with a sibling becomes more common.

Head to the newsletter for more and stay tuned for part two next week on naps! 🌙

#parentdata #emilyoster #childsleep #babysleep #parentingcommunity
...

Weekends are good for extra cups of ☕️ and listening to podcasts. I asked our team how they pod—most people said on walks or during chores. What about you?

Comment “Link” to subscribe to ParentData with Emily Oster, joined by some excellent guests.

#parentdata #parentdatapodcast #parentingpodcast #parentingtips #emilyoster

Weekends are good for extra cups of ☕️ and listening to podcasts. I asked our team how they pod—most people said on walks or during chores. What about you?

Comment “Link” to subscribe to ParentData with Emily Oster, joined by some excellent guests.

#parentdata #parentdatapodcast #parentingpodcast #parentingtips #emilyoster
...